I know it’s easy to assume that this ad type (or channel as a whole) would only work for “high-tech” audiences, or “big” companies that have the resources to man a customer communication channel…. but, stay with me.My point is that we must not only enter the conversation that’s already taking place in our customer’s head, we must BE in the places where our customers are having their conversations.Aside from even advertising through Messenger, being reactive and responsive to your people throughout the entire Customer Journey via Messenger is essential. I was driving down the road and saw a new apartment complex. I reached out via Messenger from their Facebook page to inquire about the property. Every step of my Customer Journey, from scheduling a tour to negotiating the lease, was done through Facebook Messenger . It’s very likely that if they weren’t as responsive on Messenger as they were, I would’ve ended up living somewhere else. Facebook reporte...